I recently had the pleasure to work with local photographer/director JJ Miller on a national broadcast campaign for Leslie Pools.  JJ managed to capture some really great moments and wanted to create a unique look that would make the commercial stand out from the pack.  We decided to go with an Instagram-like look that would help capture the nostalgic feel that the commercial was looking to capture.  This video breakdown shows the steps that we took and the reason for those creative decisions.