Last week Adele’s latest music video was released. I didn’t know much about it, other than it was her first release in a couple of years. Upon clicking play, I immediately recognized the format – film. Director Xavier Dolan opted to shoot 35mm and gave the video a unique monochrome look that we rarely see today. After doing a little research I found out that two of the scenes were actually shot on IMAX, which is pretty crazy considering the viewing environment for most music videos. All in all, I really enjoyed the song, look, and grade. I hope to see more artistic and creative decisions like this in the future.
It looks like color grading buddy Jim Wicks did his homework and found out a little more about this video. He was able to conduct a really interesting interview with the colorist, Jerome Cloutier. Check out his thoughts and the interview here.