Stella Artois, Balloon

This commercial really piqued my interest the other night while watching television.  I try to notice new work when it comes on air to pick up on any trends or techniques that high end spots are implementing.  After a little research I found out that this was colored at MPC by world-renowned colorist Jean-Clément Soret.  It has a really nice treatment to the blacks that seems to be quite popular in London at the moment.  A very inspirational look that has a nice combination of softness, selected saturation, and contrast.  I hope to try something like this in the suite soon.


  1. abel arez

    video link is broken. found another one:

    thanks for your tips.


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